Everything Is
Linked Together
Everything Is
Linked Together
An Integrated Approach
Great marketing isn’t about being everywhere at once. It’s about saying the right thing, in the right places, often enough that your audience actually remembers it and acts on it.
But a cohesive message only works if everything behind it is equally joined up. We act as your project managers, keeping internal timelines synched so nothing falls through the cracks. Clear communication with you, your team, and every specialist we bring in to execute the work.
Underpinning all of it is a deep understanding of your target audience. Because the best-crafted message in the world means nothing if it doesn’t reach the right people in the right way.
That’s what we mean when we say everything is linked together.
Working with Moxie
In the twenty-plus years of working in marketing, there are a few things that hold true in every relationship we have.
We take the time to understand you and your business
Every brand is unique. Getting to know all about you helps us to formulate a targeted strategy, tailored to your strengths.
Regular Catch Ups
We know things move quickly so we stay in close contact and pivot when necessary
Full Transparency in Numbers, and everything else
We keep you in the loop on everything that we’re working on for you, so you know what’s happening all the time.
Getting the Best Bang for Your Buck
Every dollar you spend needs to be spent in the best way possible. This means we constantly track all the campaigns; map intended outcomes and monitor conversions.
Here are the ways you can work with us
Marketing works best when it starts with a clear strategy and builds outward from there. Whatever stage your business is at, there’s a way to work with Moxie that fits.
Strategy & Direction
Without a plan, the journey gets chaotic. We put structure in place so your marketing effort isn’t wasted and supports your business goals.
Marketing Health Check
For business owners who need a clear-eyed read on what’s working, what isn’t, and what to do next – without committing to anything ongoing.
In one focused session, I’ll dig into your current marketing, flag what’s missing, and hand you a written 90-day priority plan you can act on with or without me.
What you’ll walk away with:
- An honest audit of your current marketing
- A written diagnostic covering what's working and what isn't
- A prioritised 90-day action plan
- Clarity on what to tackle first — and what to ignore for now
Who this is for: Business owners who want direction before they spend more time or money guessing.
Starter
SGD 700
90 minutes, for solo founders and pre-revenue businesses
Full
SGD 1,400
2.5 hours, for established SMEs
If you move to a retainer within 60 days, your Health Check fee is credited toward it.
Marketing Strategy Workshop
For business owners who need clarity before they spend another dollar on marketing.
Over three focused sessions we’ll dig into your brand, your audience, and your goals — and build a practical marketing roadmap you can actually use. No jargon, no fluff, just a clear picture of where you are, where you’re going, and how to get there.
What you’ll walk away with:
- A clear brand positioning statement
- A defined target audience
- A prioritised marketing channel strategy
- A 6-12 month marketing roadmap
- Honest recommendations on what to do first
Who this is for: Solo founders, new businesses, or established SMEs who’ve been doing marketing on instinct and want a proper strategy behind it.
SGD 2,500
3 x 2-hour sessions
Fractional CMO
Senior marketing leadership, without the cost or commitment of a full-time hire.
I work as your marketing lead — thinking strategically, directing execution, and keeping everything tied back to your brand and business goals. You get someone who’s done this for over two decades, available for exactly as many hours as you need.
What this typically includes
- Marketing calendar planning
- Monthly strategy sessions
- Campaign oversight and direction
- Briefing and managing specialist contractors
- Brand guardianship across all channels
Who this is for: Growing SMEs who need senior marketing direction but aren’t ready for a full-time CMO, and founders who want someone experienced in their corner without the overhead.
From SGD 1,500/month
Scoped to your hours
Execution & Delivery
This is what we’ve been doing for the last 15 years. You tell us your goals, and hand the marketing over to us.
We strategise, create, execute and deliver. Classic Moxie.
Marketing Retainer
Your marketing, fully run, done-for-you.
This is the full outsourced marketing department model — strategy, execution, and everything in between. I run your marketing directly, bringing in specialist contractors as needed and personally directing all output so it stays on-brand and on-strategy.
What this typically covers:
- Full marketing strategy and planning
- Content creation and management
- Digital marketing (social, SEM, SEO)
- Campaign management
- Events — concept, planning and execution
- Brand collateral and design
- Monthly reporting and analysis
Who this is for: Established SMEs ready to hand their marketing off entirely to someone they trust — and get it done properly.
SGD 6,000 – 10,000 /month
Brand Strategy
What is your product? What does its ‘voice’ sound like? Who is your target audience? What is the best way to market to them? We work with you to get organised and create a marketing strategy roadmap.
Digital Marketing
We use Search Engine Optimisation (SEO), Google and Facebook products to reach out to your target audience digitally. Every number is a learning. We analyse all the data we generate from a digital campaign and use it to sharpen our communications strategy for you.
Events
It’s your party and you’ll market it ‘cos you have to! We come up with out-of-the-box event concepts built around your brand message – then we get everyone you want to come to the party.
Websites
We specialise in making easy to use websites. They are functional and fun (like this one!) and the key goal is to make technology work for you – not you for it.
Paint the Town
Advertisements and sales collaterals may seem old school but in a world saturated with digital content, sometimes old school wins.
Media Relations
We reach out to the target audience via the people with the (metaphorical) loudhailers, the pied pipers who will tell the world about you.
Copywriting
A great way to tell people about your product in long form. We work with you to craft compelling copy for your marketing needs. Blogs, newsletters and even your sales pitches – speak to us now!
Social Media
Every brand has its tribe. We help you to meet and engage with them.
Design
More than just a pretty face, come to us for designs with a marketing lens.
Let’s Work Together
Whether you need a clear roadmap or a full marketing team in your corner, there’s a way to start.
Ready to talk?
Let’s have a conversation about where your marketing stands and how we can help you.
