it’s pronounced
[mok-see]
sass · courage · determination · attitude
it’s pronounced
[mok-see]
sass · courage · determination · attitude
hi there/
I’m Sue, founder of Moxie.
I grew up in Singapore and came back to this sunny island after ten years studying and working in Great Britain. I read law at the University of Buckingham, but realised I felt more excitement promoting my Buckingham Arts and Theatre society events than drafting contracts. Post graduation, I cut my teeth in professional services PR at Kysen (now Bell Yard Kysen) in London. After moving home, I joined IMG Golf in Singapore and Malaysia, where I found toasters for Asian Tour golfers and learnt to drive golf buggy tractors (amongst many other things). My love of all things food eventually sent me to the ATE Group and the Miele Guide.
I founded Moxie in 2013 to bring that agency know-how, and my own particular brand of humour, to support business owners who deserve more than generic marketing advice.
Clients tell me they value my straightforward, practical nature, paired with an endlessly curious mind, a genuine empathy for the people behind every business, and a real love for finding new ways to help them stand out in a crowded, fast-moving market. I treat every business I work with as though it’s my own and guard each brand zealously. Storytelling over gimmicks, always.
Everything is linked together. It’s a philosophy I keep coming back to, and almost fifteen years of helping SMEs market themselves has only proven it right.
My greatest joy is that I genuinely love coming to work every day. Nothing makes me happier than a well communicated message.
Outside of work, my life revolves around my tiny tyrant dog boss Phoebe Turbo the Maltese, who I run agility courses and learn new tricks with. I also love cooking up new messes, watching my plants grow, singing in choir or laughing my head off at improv.
Like what you’re reading? Let’s talk.
What We Believe
Marketing is powerful
Marketing done well shapes how the world sees your business. We believe that power should be wielded with imagination, authenticity and a conscience.
We believe in what we sell.
We only work with clients who have something genuinely worth marketing, that brings something of real, intrinsic value to the world. That belief is what drives us to show up for every client as though it’s our own business on the line.
Marketing exists to be heard, not to be noise.
If you don’t tell people what you’re doing, how will they ever know? But everything we put out has to respect the time of the person on the other end. We don’t believe in creating content for its own sake. Every event has a purpose. Every piece of content entertains, teaches, or celebrates something real.
We lead with joy.
We’re hopeful, positive, and genuinely enjoy the work that we do.
We’re inclusive by nature.
Female-led, women-forward, and celebratory of everyone who walks through our door.
How We Work
Moxie is boutique by design. You work directly with me, and when a project calls for extra hands, I bring in a small network of trusted specialists I’ve worked with for years.
That means you get full-service capability — video, design, digital marketing, content — without the full-service agency overhead. Senior thinking, personal service, the right people for the right job.
Our Partners
Moxie Supports
Moxie is a female-led business. We’re proud to support organisations whose values we share, and are working towards making Singapore a more welcoming, kinder and inclusive place to live.
Let’s Work Together
Whether you need a clear roadmap or a full marketing team in your corner, there’s a way to start.
Ready to talk?
Book a free 30-minute audit call. Let’s have a real conversation about where your marketing stands and what’s next.
Have a bigger project or retainer in mind?
Tell us a bit about what you’re working on and we’ll get back to you.
