We believe in an integrated approach towards message dissemination.
This means one central message, distributed through as many channels as possible, using all the resources available to us.
We ensure cohesive messaging is presented to the outside world, with timelines that are synched up. Our task is to tell the target audience the product message – then remind them about it everywhere they go, over and over again, until they act on it.
What is the product? What are the values (moral and aspirational) associated with it?
What does its ‘voice’ sound like? We work with you to establish this package—and who the target
When your target market has 84% internet penetration, you have to market online. We use Search Engine Optimisation (SEO), Google and Facebook products to reach out to your target audience digitally.
Every number is a learning. We analyse all the data we generate from a digital campaign and use it to sharpen our communications strategy for you.
We pride ourselves on creating fun, meaningful, creative and constantly interesting content that enables our clients to stand out from the competition.
We believe that whenever we put something out in the world, we’re asking the person looking at it to give up time to engage with it – so whatever we put out needs to be worth it and respectful of their time.
What we create here with you feeds into different channels - websites, blogs, newsletters, public relations, social media, advertisements, sales collaterals, media planning, events – and is sent out as part of a larger overall strategy.
We make easy to use websites. They range from functional to fun (like this one!) and the key goal is to make technology work for you – not you for it.
EditorialBlogs and newsletters are a great way to tell people about your product in long form.
Media RelationsWe reach out to the target audience via the people with the (metaphorical) loudhailers, the pied pipers who will tell the world about you.
Every brand has its tribe; what we want to do is meet and engage with them.
Paint the TownAdvertisements and sales collaterals may seem old school but in a world saturated with digital content, sometimes old school wins.
It’s your party and you’ll market it ‘cos you have to!
We come up with out-of-the-box event concepts built around your brand message – then we get everyone you want to come to the party.